The 2018, Ever So Boring Yet Important Post on LinkedIn Image Sizing and Character Limits

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Like eating enough broccoli, getting a good night's sleep, and paying taxes, there are some things in life which, though hardly exciting, are essential to your everyday world.

Today's post, ladies and gentlemen, is basically the broccoli of the LinkedIn world.

Yes, it's time once again to look at the numbers and get to grips with the character limits, size restrictions and other valuable bits of information that you'll need to create a compelling LinkedIn profile, avoid getting your content marketing cut short, and otherwise make the most of your LinkedIn presence.

But wait, didn't we just do this a year or two back?

We certainly did, but look, things change. It isn't unheard of for LinkedIn to alter settings, play around with profile limits and essentially make earlier versions of this guide redundant.

That's why it's so important that we go through a completely revised and updated guide to LinkedIn character limits and image sizes, and why you'll find it useful to keep this guide in your bookmarks for future reference.

LinkedIn Profile: Basic Information

Let's start with the absolute basics shall we?. Whether you're drafting a brand new profile or planning a complete overhaul, these are the numbers you'll need to keep in mind:

  • First Name: 20 characters
  • Last Name: 40 characters
  • Professional Headline: 120 characters
  • Vanity URL: 29 characters
  • IM (Instant Message): 25 characters
  • Address: 1000 characters
  • Website Anchor Text: 30 characters
  • Website URL: 256 characters
  • Phone number: 25 characters

Doing a little graphic design to make your profile stand out? Here's the image sizes you've been looking for:

  • Profile photo: 400 x 400 pixels
  • Background picture: 1584 (w) x 396 (h) pixels

Both pictures come with a maximum file size limit of 8MB.

Top Tip:

Find that your background image isn't looking as sharp as you'd like? LinkedIn has some advice for you:

“If your background image appears blurry or pixelated, please choose an image with a file size as close to the maximum as possible, as images with larger file sizes typically look better. Photos will also look better than images with logos.” 

 

LinkedIn Profile: Individual Sections

With your basic information taken care of, it's now time to tackle those sections that really make all the difference to your online presence. Here's what you need to know:

  • Summary: 2,000 characters
  • Experience Section Position Title: 100 characters
  • Experience Section Position Description: 2000 characters
  • Interests: 1,000 characters

Top Tip:

Not sure how many characters you've used so far? Don't want the hassle of using the word count feature in your document to find out? Look out for the Dynamic Character Counter which does the job for you.

LinkedIn says:

"As you fill out the different text fields, a dynamic character counter will appear above the composition box to let you know how many characters you have left."

What Happened to the Additional Info / Advice For Contacting Section?

LinkedIn got rid of it for reasons mysterious and unknown. Instead, make sure that your 'Contact and Personal Information' section is filled in with relevant contact details, websites and chat IDs.

You'll find that section to the right of your profile page, above the list of users labelled "People Also Viewed."

Publications

Publications is technically another LinkedIn profile section, but I wanted to highlight this separately to let you know that you can add as many as 50 co-authors to any given publication, which is useful if many people have contributed to a white paper, report or other material.

Meanwhile, you'll have the following character limits to list those publications:

  • Publication Title: 250 characters
  • Publication Description: 2,000 characters

Content Marketing

OK, you've made an impressive and now it's time to go out into your network and shine. From a simple status to a captivating article, here's your numbers:

  • Profile Status Update: 1300 characters
  • Company Page Status Update: 700 characters

Top Tips:

  1. Much like Facebook and Twitter, you can mention someone in a LinkedIn group discussion by using the @ symbol. Type @, and then select the person's name from the drop-down menu that appears. This also works if you're posting a group update.
  2. The limit for a status update from your company page used to be 600 characters, which is why some third-party social media tools like Hootsuite will often yell at you with a big error message if you try to go over that. My advice? Ignore it. Where possible, go ahead and schedule the post anyway. It should still post the whole status, even if you go over 600 characters. Having said that, do you need to go over 600 characters?

Articles

Here's some more content marketing character limits you need to know:

  • Publisher (Article) Post Headline: 100 characters
  • Publisher (Article) Post Body Text: 40,000 characters
  • Image or Photo Credit (Under Article Image): 250 characters

Photos

Speaking of photos, here's your quick-reference guide to image sizes for LinkedIn articles:

  • Cover image: For best results use 744 x 400 pixels.
  • Images within articles: Maximum file size limit of 10MB.
  • Article main image: 1200 x 644 pixels.

LinkedIn Groups

Groups can be a very useful way of connecting with others in your industry, discovering and discussing latest innovations and best practices, and generally making the most of your time on LinkedIn.

As with everything, they come with their own character limits, which are as follows:

  • Discussion Subject Title: 200 characters
  • Discussion Body (Thread): 2,000 characters
  • Discussion Comments: 1,000 characters
  • Discussion Subject 2,000 characters

People and Contacts

Thinking of reaching out to a potential new contact? Drafting a recommendation for that contractor who produced some outstanding work for you? There's a few character limits you need to know about:

  • Writing a recommendation: 3,000 characters
  • Adding a personal note when sending an Invite to Connect: 300 characters

LinkedIn Company Pages: Basic Details

Finally creating that company page you've been meaning to set up for ages? Giving your old page a complete revamp? Here's the numbers you'll need:

  • Company Name: 100 characters
  • About Us section: 2,000 characters
  • Status Update: 700 characters
  • Company logo: 300 (w) x 300 (h) pixels
  • Overview tab image: 360 (w) x 120 (h) pixels
  • Cover image: 1536 (w) x 768 (h) pixels.

Top Tip:

For your company page, you can technically get away with a cover image as small as 1192 (w) x 220 (h) pixels. However, for the best-looking results, stick with 1536 (w) x 768 (h) pixels.

LinkedIn Company Pages: Showcase Page

An extension of your overall company page, your showcase page can be a powerful tool for drawing attention to a particular brand, division or business area.

If you're creating a showcase page for your business, here's what you'll need to know:

  • Name: 100 characters
  • Description: 200 characters
  • Banner image: 1536 (w) x 768 (h) pixels

LinkedIn Company Pages: Showcase Page

Finally, career pages are another useful section of your company page, which provide prospective employees and potential partners with a unique insight into life at your organisation.

LinkedIn can tell you more about these pages here, but for now, let's look at character limits and image sizes:

  • Page Name: 50 characters
  • Company Leaders Headline: 150 characters
  • Company Leaders Description: 150 characters
  • Employee Testimonial: 400 characters
  • Custom Module Title: 150 characters
  • Custom Module Body: 500 characters
  • Custom Module URL Label: 70 characters
  • Hero image: 1128 (w) x 376 (h) pixels
  • Custom Modules 502 (w) x 282 (h) pixels
  • Company Photos 264 (w) x 176 (h) pixels

Top Tip:

Wherever possible, try to use photos and images with little to no text to avoid the mess that can sometimes occur when your page is viewed on a mobile device.

LinkedIn says:

"Your Company Page is available on multiple devices and screen sizes. Sometimes, we may have to adjust the cover image to best fit the screen. This can involve trimming the image horizontally or vertically. We recommend uploading a high-quality image with as little text as possible to ensure an optimal display on all devices and screen sizes."

Are there any character limits or image sizes that I've missed? Is there anything else you need to know to help you create the perfect LinkedIn presence for your personal or corporate brand? Reach out and let me know!

 

THE 2018, EVER SO BORING YET IMPORTANT POST ON LINKEDIN IMAGE SIZING AND CHARACTER LIMITS, by Sonja Firth, www.businessinfluencer.com.au

Sonja Firth loves working with executives and key business leaders, supporting them across the complex and ever-evolving digital landscape. Using social media and online content to market brands, individuals and ideas globally. As a LinkedIn specialist, she’s used LinkedIn in her own businesses for over 5 years and as a consultant using LinkedIn for clients from a wide range of industries. Sharing her LinkedIn knowledge through in-house and public workshops and soon to be available online short courses.

Follow Business Influencer on LinkedIn https://www.linkedin.com/company/business-influencer/

6 Easy Ways to Boost Your LinkedIn Profile When You Only Have 10 Minutes

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You’ve done it again, haven’t you?

You logged on to LinkedIn this morning with all the best intentions in the world ready to turbocharge your profile, clean up the clutter, and create an attractive online presence that really speaks volumes about your professional life.

Yet within moments of entering your password, you were drawn in by all that fresh, new content on your feed. You clicked on a single article and before you know it -boom- there you are, down the proverbial rabbit hole with practically all that time you were going to devote to your profile having gone by quicker than you can say "Ooh! New notifications!"

If only there was some simple way you could breathe a new lease of life into your Linkedin profile in the few minutes you have left before you get back to work.

Here's the thing:

There is......

Below, I'll share with you six quick and easy tips to boost your Linkedin profile, all of which you can carry out in no more than ten minutes.

1: Wave Your Banner

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OK, you don't necessarily have to wave it, but at least have one.

Since 2016, all LinkedIn profiles have included space for a banner. You know, the big graphic at the top of your profile, similar to the one you probably already have on your Facebook and Twitter profiles.

If you haven't yet uploaded a banner of your own, LinkedIn will fill the space with its own generic, a bit like this:

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They say a picture speaks a thousand words, but this one only says "couldn't be bothered to update their profile."

I know, harsh, right?

The good news, is that it's quickly solved.

If you're feeling particularly creative, you can use an online service like Canva to create an attractive, custom banner that really makes your profile stand out from the crowd.

Prefer to keep things simple? Stick to a basic image instead.

Remember though, that unlike Facebook, this is about you as a professional, so this isn't the place for those hilarious group-selfies from your last big night on the town or pictures of your adorable young ones.

Instead, think of something that really reflects you and the work that you do.

Do you have a particularly outstanding shot of you being awesome at your job?

A stunning picture of your work premises or that product that everybody knows you for?

Any time you can demonstrate that you're proud of the company you work for and the job, take it. Trust me, that pride is going to look pretty good on you, not only to your current employers, but potential new ones somewhere down the line.

Whether you go for a simple image, or a neat, stylish, well-designed graphic, keep in mind Linkedin recommends a size of 1,584 x 396px for a banner to ensure that it looks good on your profile.

2: Review Your Headline

 

Look......

I'm not saying your job title doesn't have its uses but, let's be honest, simply slapping it at the top of your profile or -worse yet- letting LinkedIn auto-fill your headline based on your current role doesn't exactly say much about your passion and personality.

Your profile headline gives you 120 characters to truly express yourself and let the world know what really drives you, so the next time you have a spare ten minutes, get creative with it.

If your current headline merely says that you're a senior copywriter, for example, wouldn't it be far more exciting to say you're passionate about telling captivating stories that engage and inspire audiences?

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Forget being a data analyst, you're the driving force that empowers brands to build better relationships with their customers and facilitates growth.

How can you use your 120 characters to showcase what truly motivates you?

3: Get the Right Industry

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Remember when you first created your LinkedIn profile? You were working as a manager in retail banking then, weren't you?

Yet that was a long time ago, and since then your career has taken you on a weird and wonderful journey that eventually led you to a brand new life in a completely different industry.

Have you updated your LinkedIn profile to reflect this?

Probably not.

But don't worry, you're not alone.

Updating industry settings is often overlooked by scores of users, but this one little task can go a long way in helping you make the most out of LinkedIn.

With a whole wealth of niche industries to select, choosing an industry that best reflects what you currently do not only helps recruiters, clients, and potential partners seek you out for new opportunities, but also helps LinkedIn itself to provide you with the most relevant content in your feed.

4: Make Sure You're Working For the Right Company

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We're talking in a literal, rather than a philosophical sense here.

Sure, taking the time to reflect on whether your current organisation is the best fit for you can be important but, let's face it, that normally takes more than ten minutes.

No, what I'm talking about here is not only ensuring that you've updated your profile after taking that new role, but that you haven't accidentally linked your current role to the wrong employer!

After all, it only takes a brief moment of not paying attention to go from working for the prestigious McDonald’s Financial Services Lawyers to working for McDonald’s: The One With The Clown and the Hamburgers.

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Where possible, be sure to link your roles to employers' own LinkedIn company pages.

This offers more benefits than just the nice, professional finish of having employers' logos presented next to your career history rather than that ugly, grey box that currently shows up. It also helps potential connections to find you and presents an accurate, comprehensive picture of your history that is likely to serve you well when it comes time to find new opportunities.

5: Turn Down the Noise

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With new instant messages, colleagues work anniversaries, potential new contacts and all manner of updates in between, the stream of new Linkedin updates flooding your inbox can be relentless, creating an endless barrage of 'noise' that can easily put you off opening your email at all.

Avoid it altogether, however, and that could mean missing out on something that's actually important.

The good news, is that it's simple to turn down the noise created by endless notifications.

From your LinkedIn homepage, click the 'Me' icon on the right hand of your screen (between Notifications' and 'Work'), choose 'Settings and Privacy' from the drop-down menu, then 'Communications' and, finally, 'Email Frequency.'

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From there, you can either turn off email notifications altogether, choose to receive only certain types of emails, and even choose to how often you receive any emails you still want to keep.

6. Customize Your LinkedIn URL

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Last but by no means least, here's one quick task you can carry out in your next coffee break that will make a massive difference to your online presence.

After you first sign up to LinkedIn, your profile is accessed via a long and impersonal URL, usually a bunch of randomly-generated numbers that are impossible to remember in the right order.

Whilst this isn't exactly the crime of the century, it doesn't exactly help your professional brand.

Think about it...

What looks better?

www.linkedin.com/bruceboringwayne4378a2 or www.linkedin.com/batman?

It's the latter, isn't it?

Thankfully, customising your Linkedin profile is as easy as 1,2,3.

1: View your profile

2: Click Edit Public Profile & URL in the right-hand corner (next to your shiny new banner image)

3: Click Edit URL (again in the top right-hand corner).

 

Easy, right?

Top Tip:

The best personal URL is simply your first and last name, but if that's not available, try adding in your middle initial or your profession, such as SeanMcMahonAccountant.

To create a consistent, professional brand, it then helps to visit all of your social media platforms and change your URLS to the same thing.

 

www.businessinfluencer.com.au

Sonja Firth loves working with executives and key business leaders, supporting them across the complex and ever-evolving digital landscape. Using social media and online content to market brands, individuals and ideas globally. As a LinkedIn specialist, she’s used LinkedIn in her own businesses for over 5 years and as a consultant using LinkedIn for clients from a wide range of industries. Sharing her LinkedIn knowledge through in-house and public workshops and soon to be available online short courses.

 

 

 

 

 

5 Tips on Creating Content for LinkedIn Publishing

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Tips for creating LinkedIn content your followers will actually read

Just add wine....only kidding.

It’s been over twelve months since LinkedIn first kindly opened the doors to its publishing platform, presenting anybody who wanted it with the opportunity to build their reputation as a key influencer in their industry by creating and distributing original content directly via the platform itself.

Many users - us included - seized the opportunity with both hands, and why wouldn’t we? As the largest business network in the world, a well placed article on LinkedIn can do more to help brands and professionals alike to establish their standing as industry thought-leaders and generate leads than even our websites could do on their own.

Yet what if you’re not a five-star copywriter or marketing professional? Does that mean you need miss out on all those opportunities that publishing on LinkedIn has to offer? 

Not at all. 

Whether you’re struggling to generate ideas for your next article, or looking to reap the rewards of content sharing without the need to pen Pulitzer-level prose, here’s our tips on how to create content on LinkedIn for both authors and non-authors. 

1. Be a content curator

With such an abundance of content out there, not only on LinkedIn itself, but on blogs, news sites and social media, it’s not always easy for readers to find and make sense of the most relevant information on a given subject, theme or event. Which is why more and more of us are relying on good content curators to help them out. 

And that’s where you come in. More than simply posting a list of links or another unwieldy data dump, you’ll be sifting the volumes of existing content, picking out the best of the bunch, and presenting it within a context that helps your readers make sense of any given story.

2. Provide a commentary on existing content

You may have come across articles or other content that gave you plenty of food for thought recently. Why not use them? If you’ve read something that you think you could expand on, offer a unique take on, or otherwise feel compelled to comment on, go for it. 

From creating a straightforward review of an existing article (making sure to reference it with a link) to using it as the foundation for an entirely new thought piece, you can further establish your brand as one worth paying attention to. 

3. Review a book, workshop or product

Whether it’s taking the next step in our careers or increasing our business sales, many of us are on the look out for tools, services or simply new information that can really help us achieve our goals. 

If you’ve recently read a new book, attended a course or tried out a new service that you believe could really help your connections achieve their goals, why not tell them about it. You don’t have to be the next Roger Ebert to write a review. Just be honest, share your thoughts, keep sharing them, and watch as your audience starts turning to you for recommendations on things that can help them to achieve their goals. 

4. Bring out the old content

Struck with the dreaded curse of writers’ block? Start sifting through some of your earlier posts. At best, it might spark a new idea and open the floodgates for a stream of new content. At worst, you may well find that there’s been new developments on a subject you wrote about long ago. 

You can always revamp and revitalise that old post with new information or perhaps a commentary on how things have changed since you first wrote it. 

5. Be topical

Current events can be a great source of inspiration for new content. From high profile occasions like the Oscars, Anzac Day or the Super Bowl to the economic climate or that news story that seems to have everybody talking, look at how you can join the conversation by presenting a unique angle from your industry’s point of view.

 

And don’t forget that you don’t have to do it alone, find yourself an awesome copywriter who gets to know you and your brand, who takes the time to understand your business and how you write and think. You can outline your thoughts and the goal of your article and have them take over and do their magic, or task them with topics, issues and guidelines and then you put your finishing touches to it when it comes back. As long as it’s YOUR thought leadership and your ideas, I think it’s fine for us all to get a helping hand. We can’t be good at everything can we !!?? 

Do you have your own suggestions for creating compelling LinkedIn content? Have you found one particular content type especially effective? We’d love to hear from you in the comments below.

___________________________________

Still not clear on how to use LinkedIn properly? We’re here to help. 

Ph 0421 147 620
businessinfluencer.com.au

Sonja Firth loves working with executives and key business leaders, supporting them across the complex and ever-evolving digital landscape. Using social media and online content to market brands, individuals and ideas globally. As a LinkedIn specialist, she’s used LinkedIn in her own businesses for over 5 years and as a consultant using LinkedIn for clients from a wide range of industries. Sharing her LinkedIn knowledge through in-house and public workshops and soon to be available online short courses.

 

LinkedIn For Executives

‘LinkedIn is just for job-hunting or marketing your consultancy services isn’t it?’This is what my friend 'Cindy', a senior executive in an investment bank, said when over coffee, I asked her why she wasn't paying any love to her LinkedIn profile. 

Research by DHR International says that well over 80% of executives use LinkedIn often or very often, with over 70% saying that LinkedIn is their preferred social network. It is easily outstripping Facebook and Twitter as the preferred social media platform for this group. And the same research found that 90% of recruiters use LinkedIn to find candidates, even for the top management jobs.

I could have rested my case there, but wanted to dig a bit deeper to explain why Cindy should be using LinkedIn better. 

Building two brands at once

Senior executives are accountable for the presence their organisation has in the marketplace and community. So having a presence on LinkedIn is part of effectively representing the organisation. If the public sees a banking executive who is well connected in the industry, has strong commitments to community and has a reassuring photo (yes, important!), it enhances trust and loyalty towards the bank.

But it’s not just about the organisation. If a senior executive has a good LinkedIn profile it’s also about their personal brand – whether you like the idea or not! Your profile on LinkedIn can also build a strong personal brand. This is achieved through crafting a career narrative that shows who you are, what your values and commitments are, and where you’re going. It’s about showcasing thought leadership and connecting with both your internal and external customers.

That’s all very well but give me an example

I pulled out my iPad and searched Mike Smith, CEO ANZ. And there he was, with a solid and dignified photo, just what I want from my banker (albeit my bankers boss....). 

Mike’s background details showcase a solid and impressive banking history, as well as memberships of important international prudential finance institutes. Just enough detail to reassure us we’re in good hands. Checking out what groups he is following shows me his commitment to Women and Leadership. Another tick. And finally he posts regular articles about issues such as gender-balance in business, business and finance in Asia, and leadership – topics that are consistent with the rest of his profile. 

OK so what do I have to do?

Cindy at this point was obviously convinced.

Start slowly

‘I suggest that that you start slowly. There’s no rush and you want to get it right’.

So the first thing is to check out a few profiles, of people who are in the same industry, at the same or higher level, people who are playing in the same space as you. But also look at some people who are completely different. You want to get an idea of what’s possible, and what’s going to fit – and not fit – with your career narrative and your own personal brand. 

And a bit of advice

‘There are a few do’s and don’ts.’ 

For example, career highlights are good: however cutting and pasting your entire resume history makes for very boring reading. Consistent messages are important. If your career is all about organisational leadership but the only groups you are following are foodie groups then there’s a disconnect. Regularity is important when posting. If you posted one brilliant thought piece in 2012 and nothing since then, it screams ‘no longer active on Linkedin, not social media savvy and possibly very disorganised’. Check out Mike Smiths profile again. He posts on average every two months. That’s enough to look current. 

It’s dead easy to start and fill out the basics of a profile yourself, however you may like to spend an hour or more with a LinkedIn expert – someone who lives and breathes the medium.

The Top Six Things Recruiters Are Looking For On LinkedIn

If you’ve ever set out on that most laudable of missions to take your career to the next level, you don’t need me to tell you what a magnificently frustrating endeavor it can soon turn out to be.

For every detailed job advertisement recruitment managers are happy to slap across the online job boards, you know -just somehow know- that there’s lots more stuff their keeping close to their suit-and-tie clad chests. If it’s not the jobs themselves, then its the secrets of what exactly they’re looking for in a candidate.

If only we could somehow read their minds, right? If only we could discover those secrets for ourselves, wouldn’t it be so much easier to take that next big leap up the career ladder into some exciting new role? Well yes, it would, but trust me, knowing some of the recruitment managers I’ve met, I wouldn’t recommend trying to read their minds; you never know what you might find in there!

Thankfully, we don’t actually need to develop psychic powers to impress those recruitment managers. These days, increasing numbers of recruiters are bypassing the job sites, and even smaller networking events, altogether, and going straight for the big one: LinkedIn.

With over 300 million members and counting, the biggest professional networking site is rife with top recruitment managers on the hunt for the right people to fill those oh-so-secretive roles.

And whilst we can’t exactly pry into the inner-workings of their minds, there is an easier way to find out exactly what they’re looking for when they scour LinkedIn for top talent: Just ask them.

Recently, I spent some time chatting to several recruiters on LinkedIn and got them to share their secrets. Here then, are the top six things recruitment managers are looking for on LinkedIn right now.

1. You. Yes, You

There may be millions of members competing for top job opportunities on LinkedIn, but I’m willing to bet the bank that none of them boast exactly the same combination of skills, strengths and experience that you do.

First and foremost then, it’s paramount that you play an active role in using Linkedin to boost your career. With such a vast number of people all trying to attract recruitment managers’ attention, filling out a basic profile and abandoning it for months at a time just won’t cut it.

Instead, you need to be present, to be posting, participating and otherwise doing all you can to make your profile visible. As with everything in life, the more you put into LinkedIn, the more you’ll ultimately get out of it.

2. Your skills and expertise

Did you know that the majority of keyword searches on LinkedIn are focused on skills and industry expertise? Now that you do, it’s time to get to work on incorporating some of those keywords into your profile. Using an effective SEO strategy for your profile, you’ll stand a better chance of ensuring that when recruiters search for someone with your skills, you’re that someone they find.

You can strengthen your efforts here by using the ‘skills’ section on your profile to add relevant terms and descriptions.

 3. A strong first impression

So, you’ve worked your magic in getting a recruitment manager to check out your profile. Now you’ve got mere seconds to keep them. Fail to make a powerful first impression in those first few seconds, and you’ll have them heading to the next profile quicker than you can say ‘lost opportunity.’

Start then by focusing on the key details that are displayed in LinkedIn’s search results. Create a captivating headline, upload a quality profile shot, and check that your location, industry and role are all present and correct.

 4. Your personality

Here’s another secret for you: Most recruiters aren’t on the hunt for a soulless, Work-a-Tron 5000 machine to carry out their bidding. Rather, they’re looking for real people with real personalities who'll fit in well with their organisation. They’re interested in finding out about you, about what drives you, inspires you, and what you’re like as a person.

OK, so you still need to remain professional when filling out your profile, but that doesn’t mean being as dull as the proverbial dishwater. Nor does it mean oversharing every last detail of your life on LinkedIn (that’s what Facebook’s for, right?), but it does mean ditching that robotic copy and injecting a little personality into your profile.

Show recruiters that not only do you have the right tools for the job, but you’re also exactly the kind of person they’d enjoy having in their team…..or leading their team.

A high-resolution profile picture of your friendly, approachable and smiling face wouldn’t go amiss here either.

5.Supporting content

Congratulations, so far, you’ve got them hooked, but the work’s not over yet. Again, this comes down to making sure you stand out among that 300 million strong crowd. What can you do, or say, that shows you’re a cut above the rest? How can you demonstrate that you’re on top of your game in a way that convinces recruiters to make that initial contact?

How about making sure your summary and experience sections shine brightly with your biggest accomplishments? That they immediately get your personality and goals across, and highlight the kind of key assets that make you a can’t-miss candidate?

Or how about creating, curating and sharing relevant content, the kind which demonstrates that not only are you on the ball with latest industry developments, but also that you’ve got a real passion about what you do.

6. A profile that helps them make decisions quickly

Yep, just like you and I, recruitment managers have limited time and an equally as limited attention span. With that in mind, it pays to get straight to the point as quickly as possible. Though we’ve just discussed adding lots of supporting content, that doesn’t mean your profile needs to read like the War and Peace of resumes.

Likewise, there’s a fine-line between leaving out key details for the sake of brevity, and making concise, impactful points with your profile. Needless to say, you definitely want to be on the latter side of that line.

Refine your summary and experience sections with clear, well-defined points, use visual tools like presentations, videos and graphics to strengthen your profile (remember, a picture speaks a thousand words), and your efforts will go a long way to finally unlocking all those secrets that recruitment managers once kept so close to their chests.

Our workshops can help you refine your profile and give you the best chance at getting your next role.