Social Media

LINKEDIN - Creating Credible and Influential Profiles on LinkedIn

LinkedIn - Profiles

With over 6 million Australians on LinkedIn and over 430 million worldwide, it’s an essential part of business and your career.  Yet only a few are using it to it’s full potential, in this course we teach you to be one of those benefiting from this amazing business tool.  Our course is face-to-face and hands-on, and the small course numbers mean you’ll be supported every step of the way by expert facilitators who have been using LinkedIn successfully for years. Bringing your own laptop means you’ll walk out of the course having completed much of your profile and had experience using some of the strategies and steps we’ll be teaching you.


3 hours


Using a 3 step process you’ll learn how to create a profile that gives you credibility and showcases your experience, skills and personality.  We will help you build and implement a professional profile and online brand, whether you are a student, job seeker, employee, consultant, an organisation or a high profile individual. We guarantee you’ll increase your profile ranking on LinkedIn and you’ll have a solid plan on how to use your profile to connect, engage and influence.  You’ll have the knowledge and strategy on sharing content and publishing your unique thought leadership and insights.

You’ll learn to use LinkedIn to find and connect with people and customers that will support your business and career goals, we’ll share with you the unwritten etiquette of LinkedIn that will give you confidence to shine on the platform.


  • Individual Brand & Credibility – and how to demonstrate it on LinkedIn
  • Thought Leadership – and how to leverage LinkedIn
  • SEO – how to create a profile that uses your unique keywords and ensure you’ll be found on LinkedIn by the people that matter


  • How to Complete Your Profile – what to include and how to write it
  • Who to Connect With & Why – the etiquette of connecting with people and why
  • The Value of Groups – groups can be gold, you’ll learn how to find the groups that matter to you and how to engage with them
  • The Power of Recommendations – and how to feel comfortable asking for them
  • Business Pages – why it’s important for businesses to have a company page and what you can use them for
  • How to Search – (nearly!) everyone you need to know in business and for your career is on LinkedIn, learn how to find them using advanced search techniques and what to do with them when you do find them


  • This course is 100% 'Hands On', you’ll bring your laptop and work on your profile throughout the course
  • You will have completed some pre-work to make the most of our time together and you’ll have a workbook to record your insights and learnings through out the day. You'll have a chance to ask questions as we go and will benefit from listening to other participants.


  • Individuals embarking on a new career path, looking for a new role or ‘reinvent’ their skill set.
  • Businesses that are looking to leverage LinkedIn for marketing and tap into their existing network.
  • Individuals that have joined LinkedIn late and need to refine their profile and grow their connections.
  • Consultants and Entrepreneurs
  • Students at school, TAFE or University who need to create a credible profile that maximizes their skills and experience to date (*You might also like to consider our specific LinkedIn course for students)


  • Your own laptop 
  • An extension cord


  • There are no skill prerequisites for this course, although it's expected that you have a good knowledge of your own computer
  • You will be given some pre-work to complete before the course


  • Free Wifi during the workshop
  • Small group hands on training
  • LinkedIn Workbook
  • 3 simple and effective LinkedIn checklists
  • A guide to search and connect techniques
  • A ready to publish profile!
  • Online Group Membership 'Business Influencer Digital & Online Toolbox'
  • Morning Tea 


The Griffin Centre
20 Genge Street
Canberra City, ACT 2600

$149 pp


* Discounts available for individuals currently not in paid work and students - Phone 0421 147 620 to arrange a discount.

Get A Professional Headshot Photograph For Social Media & Websites

headshot photography linkedin

'Crowd Fund' your photo shoot and book in for one of our pre-booked photography sessions at a location that's convenient to you.

Our professional photographers convert modern meeting space into a professional photography studio using the correct lighting and providing you with a variety of poses and options. 


Time Effective
You only need 10 to 20 minutes with our photographers, making the whole process painless and easy to fit into any schedule. 

Professional post production of images are perfected genuinely and to high resolution image quality. Further retouching and alternations can be discussed with your photographer.

Image Delivery
Once finished, your digital image is made available for you at a high resolution which you are able to download online.

Up to 5 colour high resolution head shots (suitable for web and printed publication use). The photography session, post production, image upload and unlimited editorial use of the images in all media are all included.

Individual Sessions
Individual sessions are available, where you can choose from on-location photography in your offices or photography using a range of props and outfits. Please talk to us about your ideas.

Corporate/Whole Office
Our photographers all offer corporate office head shots for the whole team.  Usually on-location in your offices and for organisations as small as 5 and up to 100. Done efficiently, effectively and professionally. 


* On confirmation of dates and location

* Discounts available for individuals currently not in paid work and students

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